Writing for Gen Z

Hey 👋 ,

Happy Friday.

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Thanks so much for the public endorsement, and thankful that you and many others find it useful. Please continue to share feedback, questions you’ll want me to answer, and anything I can do to make this Friday's emails better.

This week I learnt - Writing content for Gen Z might be a different kettle of 🐟

Traditionally, long-form blogging or content writing could range anywhere between the 600 words guest posts to 4,000 words buyer guides. Your upper limit for words would depend on several factors, such as:

• Your focus topic

• Scope

• Audience

• And content goals

However, all that might be changing.

I should add that I ain’t saying that blogging as we used to know it will go extinct.

But, writing for a generation that was raised purely on mobile means that the form factor of our blogs might have to change to accommodate their tastes.

What could that mean for us writers?

• More visuals

• Gifs/memes and emoticons could become a major part of our writing

• Micro articles

Why do I think so?

The Gen Z are:

• The first mobile-first and video-first generation.

• Emoji and memes are a huge element of their conversations.

• Mobile-first means they expect you to get to the point quickly.

Thoughts?

New Article Alert

In 2018, there were 504 million blogs online, an over 200% increase from 2011's number - 173 million.

In March 2019, 4.4 million blog posts were published every day.

So, it's no surprise it's getting tougher to cut through the clutter.

In this piece for Pointed Copywriting, I share three unique (and uniquely effective) content marketing examples you can swipe and apply to get better inbound ROI, starting now.

M‍y biggest takeaway this week 🚀

Career Tip: have a document where you keep track of your proudest accomplishments and add to it whenever you complete a big project. This document is especially helpful during reviews and interviews.

What I’m thinking about?

Doublespeak: people often say the opposite of what they mean, especially in political language. It allows people to lie while looking like they’re telling the truth. As George Orwell famously wrote in 1984, “War is peace. Freedom is slavery. Ignorance is strength."

Thanks for reading this far. I am grateful!

Stay safe & sane,

Dozie

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