How to write with your readers in mind

Happy Friday folks,

Thanks for all the kind messages, and most importantly, for just checking in.

How has your week been?

Mine…exhausting is the word.

Work…school…plus adulting.

By the way, the Miami Ad School program has been awesome and mind-bending.

Today, we’ll be talking about writing with your readers in mind

No matter how brilliant you think your idea is, you need to write with your reader in mind.

And to do that, you need to reframe the core idea so your readers can relate.

So how do you do that?

You start by asking yourself the following questions:

• What’s in it for them?

• Why should they care?

• Why does this idea matter to them?

• What’s the one key takeaway?

• What questions might they have after reading this piece?

• What advice can you provide?

Or you can try the “So What” technique.

Let’s do a thought exercise with this framework using a client I am currently working with.

Background: Client XYZ is an early-stage startup in the United States. They are focused on helping real estate team leaders deliver amazing CX to buyers and sellers.

What’s the core idea: I want to drive awareness and interest in the client XYZ’s transaction coordination software.

So what?

1. You get a done-for-you client experience platform.

1. They also get ready-to-use, fully customizable email templates.

1. They can integrate seamlessly with the other tools their agents already use and love.

2. Their clients, agents, and stakeholders have full visibility on everything going on with the transaction.

So what?

Because at the tap of an app, both your agents and homebuyers are instantly on the same page.

So what?

By building a client experience that’s big on communication, transparency, and collaboration, your agents can feel secure in their role as a trusted advisor to buyers and sellers, and customers feel confident in their choice they made to work with you.

Once you are done with this, write your reframed idea at the top of the page, like a lighthouse, to remind you where you’re headed.

Now, go create magic!

M‍y biggest takeaway this week 🚀

Feel compliments as deeply as you feel insults/criticism.

It's easy to pull ourselves down, to agree, and stew on failures and critiques.

But also try to feel every compliment that way. Allow it vibrate and course through your entire being.

What I’m thinking about?

Always assume the other person has the same amount of information as you.

This prevents you from sounding condescending because you think they know less OR repeating yourself because you need to impress them.

Thanks for reading this far.

I am grateful!

Stay safe & sane,

Dozie

P.S: If you like this newsletter and want to support it, you can forward this newsletter to a friend with an invitation to subscribe right here: