What's the right content strategy for your business?

Hey people,

Welcome to September. The new form of Efikó is also back.

This time, it’ll be written by myself and Folasade Daini of Bloom Content.

This time around, the newsletter will focus on helping African tech founders and marketing teams looking for support with content marketing.

Let’s get right into it.

What's the right content strategy for your business?

It depends. You’re probably tired of getting this answer, but yes, it does.

Suppose you’re an early-stage startup looking to acquire your first set of customers. In that case, you’ll need to approach content differently from a startup looking to build brand loyalty within its existing customer base.

You’re probably asking, ‘But why don’t I just pay Sabinus N1M to create a post on Instagram for me?’

Fair enough, you’ll get a spike in product signups or whatever metric you are measured by. You’ll probably also see some upward trend if you could measure your share of voice.

But that’s about it.

Plus, most of the influencer’s audience might not match your ICP. Which means you’ll likely have to deal with churn down the road.

So, what to do…

Well, swipe the below image. Print it out and stick it on your wall. Send a copy to your CEO. Just make sure you pick the content strategy track that suits your business goal.

Got questions? Hit the reply button.

Holler at you soon,

Dozie & Fola

Here’s how we can help you with content…

1. Content strategy consulting: Looking to start creating content that cuts through the noise, builds your brand awareness, and inspires your prospects to buy from you? Hit reply to book a free session.

2. Sponsor this newsletter: Promote your business to 900+ engaged marketing pros. Hit reply for rates.