Swipe Files - Do you need one?

Hi hi,

Greeting from the rainy city of Lagos.

The past couple of days have been dry, but yea - the angry clouds still threatens us every now and then.

Today’s email will be really short and sweet.

Because we’ll be talking Swipe Files…

Which are a must for every marketer, especially if you are a copywriter or content marketer.

Simply put - a swipe file is every discerning marketer’s toolbox.

Think of it as a second brain. A professional scrapbook you go to anytime you need inspiration or ideas for your next campaign.

So what do you keep in your swipe file - copywriting angles or examples that blew you away, headlines, heck even entire email sequences? The idea here is to curate great concepts from other marketers and brands, so you can use them for creative inspiration later.

So, why do you need a swipe file:

• Avoid writer’s or design block when you’re working on growing your business.

• Improve your skills by learning from successful teams in other companies.

• Discover new ideas that keep your content and marketing strategies fresh and engaging.

Capisce?

Here’s an example of a public swipe file I visit regularly for inspiration - https://swiped.co/

Ready to create one?

What Have I Been Up To All Week?

• Published a new article on content briefing - How To Create A Content Brief

• I also wrote a piece on finding remote marketing jobs on Growth Mentor.

Finally,

I would also love it if you could share this with anyone you feel would find this useful.

It’s true that the best people come through referrals, so I had to ask. 😀

You can forward them this email via the share button.

Have a great weekend,

Dozie