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MOFU Keyword Frameworks that Drive Sales

25 Feb

Welcome to today’s issue of Efikó, a weekly newsletter by me, Dozie Anyaegbunam, with a focus on content marketing, writing, social strategy, and living your best life. THANK YOU for being here! I appreciate you.

Zadie Smith Quote: “The secret to editing your work is simple: you need to become its

Hello 👋

How’s your week going?

It’s been a tiring one. Work + setting up utilities and internet have been draining for some reason.

And then getting around Calgary without a car has me burning cash via Uber.

Plus, my hotel has no restaurant. Can you imagine that? A 3-star hotel without a restaurant.

Well, I head to Mexico on Saturday (for work 🙃). One thing to look forward to in the coming week.

Today, let’s talk about MOFU keyword frameworks that drive conversions

Last week, we discussed three MOFU article formats.

But getting the right keyword frameworks is crucial. You need keywords that indicate the reader is ready or considering purchase.

Here are some keyword frameworks you can use (These are all long-tail keywords - low traffic volume but higher buyer intent):

  • [Your Product] vs. [Competitor’s Product]

  • [Keyword] checklist/template

  • [Industry Jargon]

  • [Your competitor] alternatives

  • [Your Product] cost

  • [Your Competitor] vs. [Your branded keyword]*

  • [Your Product] use case

  • What is [Industry Jargon]

*An example of a branded keyword is “HubSpot” or “UserGems.”

Helpful?

If You Read One Thing

If you’re interested in learning about topic clusters, then this piece on How to build a topic cluster in 10 mins should interest you.

P.S: Next week, this section will come with the Content Marketing Weekly Roundup. 

Content Writing Jobs

All the best, folks. Could you please share with any of your friends/colleagues who might find this helpful?

P.S: The job listings will stay on for a month. I’ll add new listings every week. And then, at the end of the month, I’ll refresh the list. 

My Biggest Takeaway this Week

Closed mouths don’t get fed. If you want something, ask for it. Or work for it.

What I’m Thinking About

Praying for the women and children of Ukraine ❤️

If you would love me to review your writing and give you feedback, you can book a time here. Or just hit the reply button.

Thanks for reading this far. I am grateful!

Be good out there. If you can't be good, be careful.

I’ll be back on 3/4.

Dozie

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