Measuring your content marketing efforts

Welcome to today’s issue of Efikó, a weekly newsletter by me, Dozie Anyaegbunam, with a focus on content marketing, writing, social strategy, and living your best life. THANK YOU for being here! I appreciate you.

Hello 👋

How’s everyone doing?

A great week or meh? Mine has been incredible.

This happened 👇🏾

Plus, one of our demand pages (at work) hit the first page of Google SERPs. So it was a good week all around.

But back to the business of the day.

How to measure your content marketing efforts

The past few weeks, I have been noodling on how to improve the measurement frameworks I use to track the growth of the content engine at work.

The current one works (no doubt). But I also know it could be better.

Look, tracking and reporting your work is a critical skill as a content writer or marketer. Get reporting right, and you not only get stakeholder buy-in, but you also accelerate your career.

So, here’s the framework I am thinking of using come 2022 (learned this from Jimmy Daly of Superpath:

• Narrative: Start by setting the context with what we did, why we did it, what we learned, and what we’ll be doing next narrative. This gives my stakeholders a sense of what the content team and I are building and how that ties into the business goals.

• Numbers: Agree on one lagging metric and three leading metrics that align with the business goals. And use the narrative to weave a story around these numbers.

• Names: Humanize the numbers by putting names and faces to our audience. 300% growth sounds excellent. But sharing a screenshot of prospects resharing our content or leaving an insightful comment adds more magic and relevance to your reporting.

• Nuance: It’s tempting to simplify your reporting. But your stakeholders could do with a bit of explanation. Why has engagement been growing the past few months? What content format is working? What led to the spike in last month’s organic traffic numbers? Capisce?

Helpful? How do you currently measure your content marketing efforts?

If you read one thing

Temitayo Olofinlua’s LinkedIn post on how she learned editing is a fantastic read. Plus, her session on ghostwriting last weekend was a blast.

Content tools

A content tool I discovered this week

Revive by Animalz (the content marketing agency) analyzes your Google Analytics data and then lists articles that should be refreshed.

Not Enough Writers

Daisy-ree Q on how to write like a human. 

Know someone who might find Not Enough Writers beneficial? Please get them to sign up here!

Content writing jobs (Remote/Freelance)

Content Writer, We Work Remotely

Freelance B2C Writer, Peak Freelance

And here’s a Google Docs link that also includes high-paying pitching opportunities

All the best, folks. Would you please share with any of your friends/colleagues who might find this helpful? 🙏🏾

My biggest takeaway this week 🚀

Our best work is the work we find ourselves doing when there is no obligation to do so. Naval Ravikant

What I’m thinking about

Time multiplies whatever you feed it. Good habits make time your ally. Bad habits make time your enemy.James Clear

If you would love me to review your writing and give you feedback, you can book a time here. Or just hit the reply button.

Thanks for reading this far. I am grateful!

Be good out there. If you can’t be good, be careful.

I’ll be back on 11/26.

Dozie

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