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What is internal content linking?
Welcome to today’s issue of Efikó, a weekly newsletter by me, Dozie Anyaegbunam, with a focus on content marketing, writing, social strategy, and living your best life. THANK YOU for being here! I appreciate you.
Halos 👋
How’s it going at your end?
Parenting can be so chaotic. One moment you are smiling. Next, you pick up your 5yo’s teeth from the floor because he just had a bad fall.
Gosh.
It seems so easy to type, but that was some terrifying thing to see.
But all is good now.
X-ray shows no damage to the gums or lips. Permanent teeth are on course to come out fine. Vitamin E did wonders to the bruises on his lips (I never knew).
And the tooth fairy gave him CAD $5 and the balance to buy his Nintendo Switch Lite.
But that’s not what you are here for, right?
So, let’s get to it!
What is internal content linking, and why it’s a skill you must master?
For beginner content marketers, it’s easy to get swooned by some of the other enchanting SEO hacks and tactics out there.
Earning backlinks
Optimize for Google Discover
Create content hubs
Use video or animated images to improve time on site
And cramming the latest Google algo updates
But sometimes, the most effective tactics are the simplest.
That’s the bane of onsite internal content linking. It’s simple, effective, but not flashy enough for the bright lights.
But here’s the thing, incorporate this into your content strategy, and you get the following:
Helps your readers travel through your website
Improves time on page = more pageviews
Improves bounce rate
Spreads link juice across your content
Allows those darned Google spiders crawl your site easily
It helps you rank for the relevant keywords
Sends traffic from new posts to older ones
Here are four tips I use when inter-linking content:
Only link from content-rich page to content-rich page. Don’t go linking from a blog to the contact us page. The rule here is if the user clicked the link, would they get more information on the topic?
Pick one post that’ll act as the primary or pillar (for topic cluster folks) page. This is the page you want to climb up the SERPs. Your link-building journey should create a logical path that ends up on your primary page. (This is why I never begin with the pillar page when I am building topic clusters.)
Use descriptive anchor text—the anchor text should describe what the link points to.
For every new piece you publish, link to at least four stale pages.
Now go out there and be fabulous!
If you read one thing
Chima Mmeje’s recent blog on LinkedIn marketing strategies that work is a great way to spend some time this weekend.
Content tools
A content tool I discovered this week
The Meme Creator helps you whip up memes that fit the message you need to pass in a piece.
Not Enough Writers
Here’s Ross Simmonds on why content distribution is an everyday activity.
Know someone who might find Not Enough Writers beneficial? Please get them to sign up here!
Content writing jobs (Remote/Freelance)
And here’s a Google Docs link that also includes high-paying pitching opportunities
All the best, folks. Please share with any of your friends/colleagues who might find this helpful. 🙏🏾
My biggest takeaway this week 🚀
Your dreams are valid. Stop doubting yourself!
What I’m thinking about
"Nearly everything in life is unfavorable once it grows to a certain size.
It is entirely possible to have too many clients, too much work, too much fame, too much free time, and so on.
Pay attention to when the thing you're chasing exceeds its usefulness."
James Clear
Gratitude corner
Thank you so much Ayee Sha for the email. It made my week.
Grateful to Lia (one of the funniest and most talented folks I met in 2021) for all the replies and feedback on my emails. You inspire me.
What’s your most significant content marketing challenge?
Reply to this email. Let me know what you’d like me to cover next.
I read every reply.
Plus, if you would love me to review your writing and give you feedback, you can book a time here. Or just hit the reply button.
Thanks for reading this far. I am grateful!
Be good out there. If you can’t be good, be careful.
I’ll be back on 10/29.
Dozie
P.S: If you enjoyed this, please consider sharing it on LinkedIn or with a friend! If this was sent to you by a friend, get the next email by signing up here.
