Content Marketing Weekly Digest Ep. 58

Welcome to the 58th issue of Content Marketing Weekly Digest, a weekly newsletter that curates some of the best content marketing articles. I'm glad you're here.

Happy Sunday, folks,

Ready to hit the week running?

Here’s your weekly content brew ☕

How SEO (Actually) Increases Your Sales. Andrew Holland makes an excellent case for how SEO helps with mental and physical availability. This is a long read. So buckle in.

Prove the Value of Your Content Strategy Before You Spend a $ ( A Optimist Workshop with Alex Birkett). Alex Birkett of Omniscient shares how they approach the thorny topic of content ROI.

Triangle of Brandness. This piece is an exciting take on the new models of brand collabs popping up - three-way collabs. It’s focused on big brands. But I think there are many lessons for content strategists on how we approach partnerships.

Thanks for reading to the end. You all make writing this newsletter worth the trouble.

Enjoy. And have a great week.

Dozie

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