Content Marketing Weekly Digest Ep. 52

Welcome to the 52nd issue of Content Marketing Weekly Digest, a weekly newsletter that curates some of the best content marketing articles. I'm glad you're here.

Happy Sunday, my people,

The week hasn’t exactly started off great. But I guess life is about choices and consequences.
Here’s your weekly content brew ☕

2 Types of Content Marketing KPIs You Should Track (Separately). KPIs are key to showing the value of your work or role. This piece by Ahrefs breaks KPIs into input KPIs and output KPIs. I love the distinction and the lessons one can take from each.

How 16 Companies are Dominating the World’s Google Search Results (2023 Edition). This piece explores the 16 companies getting 3B+ clicks from Google and what the writer thinks they are doing right.

Competitive Content Analysis: Your Step-by-Step Guide. This article defines competitive content analysis, talks about why it’s an effective strategy, and how best to do it.

Thanks for reading to the end. You all make writing this newsletter worth the trouble.

Enjoy. And have a great week.

Dozie

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