Content Marketing Weekly Digest Ep. 45

Welcome to the 45th issue of Content Marketing Weekly Digest, a weekly newsletter focused on curating some of the best content marketing articles. I'm glad you're here.

Hey folks,

Ready to hit the week hard?

Let’s start with your weekly content brew ☕️

How to Write an Optimised Content Brief. Content briefs are key to great writing. And this piece by the team at Keyword Insights does a great job of explaining how to create a great content brief. Of course, they pitch their tool somewhere in there.

How to Get an Audience to Subscribe to Your Brand. Everyone wants to build a media company - well, I do. Building a media brand means you need to build an audience. And building an audience means you need folks to subscribe to your content. Here’s a good playbook for starting the subscription phase.

How to Write an Exceptional B2B Newsletter. One channel for building an audience in content is a newsletter. And writing a personal newsletter can be wildly different from writing one for a B2B brand. This piece by Find A Way Media is a great read.

Thanks for reading to the end. You all make writing this newsletter worth the trouble.

Enjoy. And have a great week.

Dozie

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