Content Marketing Weekly Digest Ep. 41

Welcome to the 41st issue of Content Marketing Weekly Digest, a weekly newsletter focused on curating some of the best content marketing articles. I'm glad you're here.

Happy Holidays in advance, my people,

Today is also a beautiful day for Argentina/Messi fans.

One of the best players to grace the football pitch finally won the World Cup.

The little magician thoroughly deserved this one.

Back to the world of content, I’ll be taking some time off work (including writing these newsletters) till the 3rd of January, 2023.

You should take some time off too.

So, here’s your holiday content brew ☕

Google doubles up on E with updated search quality raters guidelines (E-E-A-T). I suspect this is one of their many responses to AI-generated content. But Google has added Experience to its search quality rater guidelines.

The Future of B2B Lead Generation Strategy For CMOs at B2B SaaS Companies. This isn’t exactly a content marketing article. But it’s an excellent read to understand where B2B lead generation is going and the role we content marketers play in that shift.

SEO Keyword Strategy: How to Prioritize Based on Buying Intent to Drive More Conversions. You’ve probably read similar articles like this, but I love how practical this piece is. Enjoy!

Content Performance Principles. This piece by ércule captures my content marketing philosophy. I firmly believe we should always approach content marketing like building a high-performance race car engine. It takes some time, but once you get it finely tuned, it’s utopia from thereon.

7 Successful B2B Content Marketing Examples You Can Learn From. We all love examples. So spend some time soaking all these in.

Dozie. 

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