Content Marketing Weekly Digest Ep. 36

Welcome to the 36th issue of Content Marketing Weekly Digest, a weekly newsletter focused on curating some of the best content marketing articles. I'm glad you're here.

Hey people,

How’s your weekend going?

Arsenal are top of the EPL heading into the World Cup. And as a long-suffering Arsenal fan, I am buzzing.

But let me not bore you with my football-crazy self.

Here’s your weekly content brew ☕

Probabilistic Thinking in SEO. As I age in my career as a content & SEO marketer, I am beginning to learn that uncertainty plays a more significant role than most of us accept. And learning to build content growth models with some form of probabilistic thinking is excellent for planning. This is an old but fantastic article on adopting a probabilistic thinking mindset in SEO.

Crawl efficacy: How to level up crawl optimization. As you build your 2023 plans, here’s a tactical article on ensuring the Googlebot crawls your important URLs once you publish or update them.

What does the future of SEO look like? This slide deck from the CEO of ClearScope, Bernard Huang, on what SEO might look like in 2023 is an excellent read as the economy goes belly up.

Enjoy,

And have a great week.

Dozie

P.S: If you enjoyed this, please consider sharing it on LinkedIn or with a friend!