Content Marketing Weekly Digest Ep. 34

Welcome to the 34th issue of Content Marketing Weekly Digest, a weekly newsletter focused on curating some of the best content marketing articles. I'm glad you're here.

Hey rockstars,

Yesterday was absolute fun. My little sister got married.

My feet still hurt from all the dancing. And it will probably hurt most of the week. But yesterday was an absolute blast. One I’ll talk about for a long time.

And on that note, here’s your weekly content brew ☕

How to Model and Predict ROI from Content Marketing. In this webinar with Clearscope, David Khim of Omniscient shares a simple model you can use to understand the return you get from investing in content marketing.

Content Marketing ROI: 6 Steps to Measuring Growth. Staying on the topic of ROI, this piece by the Omniscient team expands further on David’s earlier video.

Humanizing Marketing: Stop Convincing and Start Connecting. Everyone talks about human-to-human marketing. But few spend time explaining how to implement this as a content marketer. Enjoy this piece from my favorite humans at Literal Humans. Whew, that was a lot of humans in one paragraph.

Enjoy,

And have a great week.

Dozie

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