Content Marketing Weekly Digest Ep. 31

Welcome to the 31st issue of Content Marketing Weekly Digest, a weekly newsletter focused on curating some of the best content marketing articles. I'm glad you're here.

Hey everyone,

Ready to hit the week rolling?

Here’s your weekly content brew ☕

12 SEO KPIs You Should (And Shouldn’t) Track. It’s easy to get caught up in vanity metrics when measuring SEO. Michal Pecánek of Ahrefs argues there are probably only two metrics you should be tracking. Not sure I agree with that take, but he makes some excellent points.

How to Scale SEO as a Marketing Channel. This is a valuable article for anyone looking to sell SEO strategy as a service to SaaS clients.

Content Strategy for Horizontal SaaS. I can’t say if I read Animalz's blog for insights or the delightful writing. Or both. And this piece on building a content strategy for horizontal SaaS businesses doesn’t disappoint.

These 6 Content Distribution Misconceptions Are Hurting Your Conversions. Ross and the folks at Foundation Inc are pros at content distribution. This blog post debunks six misconceptions about content distribution with examples, data, and tactics you can use instantly.

Enjoy,

And have a great week.

Dozie

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