Content Marketing Weekly Digest Ep. 21

Welcome to the 21st issue of Content Marketing Weekly Digest, a weekly newsletter by me, Dozie Anyaegbunam, focusing on curating some of the best content marketing articles. I'm glad you're here.

Hello, content rockstars,

This newsletter is going to be later than usual for the summer.

But that aside, here’s your weekly content brew ☕️

How to Rank in Google’s Featured Snippet: 10 Optimization Tips. In a world where Google wants your audience to spend more time on the SERPs, optimizing for the featured snippet is a must. Here’s Farrah Garcia of The Blogsmith on ten optimization tips that help you rank for the featured snippet.

7 Often Overlooked Steps to Be a Better Writer at Work. Yesterday, I interviewed Lily Ugbaja for the “Content Writer to Content Marketer” guide/ebook. And she had some great takes that I can’t wait to share with you all. This piece by Copyblogger touches on some of the underrated traits you need to succeed in content writing/marketing.

How to Start Selling SEO Services. Looking to start an SEO agency? Then dive in.

A B2B Content Marketing Strategy Designed to Generate Leads & Sales. I'm afraid I have to disagree that lead generation is the lifeblood of B2B marketing. But it’s essential. And the folks at Grow & Convert make a good case here for how to use content marketing to drive qualified leads.

Enjoy,

And have a great week.

Dozie

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