Content Marketing Weekly Digest Ep. 19

Welcome to the 19th issue of Content Marketing Weekly Digest, a weekly newsletter by me, Dozie Anyaegbunam, focusing on curating some of the best content marketing articles. I'm glad you're here. If this newsletter was forwarded to you, you need your own: Subscribe here.

Hello, rockstars,

Here’s your weekly content brew ☕️

How Price Point Influences Marketing Strategy. We don’t talk about this often. But your price point plays a significant role in how you use content and the content you produce. This is a great read. Enjoy!

How to Pitch an Article (and Get an Enthusiastic Response). I have never had to pitch an article to an editor. But I think it’s a great skill to have in your toolbox. Stefanie Flaxman of Copyblogger shares her process for pitching article ideas like a pro.

Looking for Ways to Repurpose Your Event Content? These 10 Creative Ideas Will Get You Started. Content repurposing is in the news. And it’s for a good reason - proper repurposing is key to excellent distribution. Here’s a great article on repurposing event content. And who says you can’t use these ideas for other content formats?

SEO-Driven Content Marketing: Why All Content Marketing Should Be SEO Content. Everyone is hammering SEO these days on LinkedIn. And it’s pretty funny to watch. While I think some of the arguments have merit, the tendency for humans to get on a hill and die there means that you shouldn’t take everything they say “word for word.” Well, read this old but contrarian take and let me know your thoughts.

Enjoy,

And have a great week.

Dozie

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