Content Marketing Weekly Digest Ep. 18

Welcome to the 18th issue of Content Marketing Weekly Digest, a weekly newsletter by me, Dozie Anyaegbunam, focusing on curating some of the best content marketing articles. I'm glad you're here. If this newsletter was forwarded to you, you need your own: Subscribe here.

Hello content folks,

Sorry, this is coming late.

Here’s your weekly content brew ☕️

Ranking Search Results based on Information Gain Scores. Google’s “information gain” algo update has been making waves recently. And rightly so. Here’s an oldie but goodie article by SEO guru Bill Slawski that sheds some light on how the almighty Google algo calculates it. And how the process works.

Content Writing for Information Gain. Still, on the information gain topic, Camden Gaspar of MarketMuse goes all-in on how we content marketers can create content for information gain.

An Up-to-Date History of Google Algorithm Updates. Seeing that we are far up Google’s mouth already, it might be good to spend some time this week reading about the significant updates that have shaped the face of search and SEO.

How to Work with Zero Search Volume Keywords. Zero search volume keywords are gold, especially if you manage content strategy for a B2B SaaS client. I grew organic traffic at UserGems by 2X within six months of joining by optimizing for these sorts of keywords. In this piece, Tory Gray shares how you can find these keywords and take advantage of them.

Enjoy,

And have a great week.

Dozie

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