Content Marketing Weekly Digest

Welcome to the 12th issue of Content Marketing Weekly Digest, a weekly newsletter by me, Dozie Anyaegbunam, focusing on curating some of the best content marketing articles. I'm glad you're here. If this newsletter was forwarded to you, you need your own: Subscribe here.

Hello, content rockstars,

Here's your weekly content brew. ☕️

23 Million Internal Links - A Google SEO Case Study. Cyrus Shepard and the folks at Zyppy analyzed 23 million links to draw some interesting conclusions. The most interesting was that “variety in your anchor text highly correlates with increased organic search traffic.”

Should Your Startup Do SEO Now? The “It Depends” Startup SEO Question List. This piece explores the fundamental questions a content marketer needs to answer before turning on SEO. It’s also a good checklist for freelancers pitching to startups.

SEO for Startups Part II: What SEO Elements to Leverage and When? This article is a follow-up to the previous one. Here, the creators share how you can determine what SEO strategy to start with and how to go about it.

How to Create SEO Content (That Actually Ranks). Semrush partnered with Nathan Gotch on this free training video. They work through a step-by-step process of creating a piece of content that ranks on the first page of Google.

Enjoy,

And have a great week.

Dozie

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