Content Marketing Weekly Digest

Welcome to the 13th issue of Content Marketing Weekly Digest, a weekly newsletter by me, Dozie Anyaegbunam, focusing on curating some of the best content marketing articles. I'm glad you're here. If this newsletter was forwarded to you, you need your own: Subscribe here.

Hello people,

Today isn’t a great day. Terrorists stormed a church in Nigeria and killed over 15 people - children included. I have been staring at this computer screen for a while. Not sure what to type or how to start my day.

I hate this feeling of hopelessness. I can’t even begin to imagine the pain some families are going through right now.

God rest the dead.

Here's your weekly content brew. ☕️

Don’t Let Content Marketing Be a Dead-End Career [New Framework]. I have been trying to map out my career for the past few weeks. And one of the industry leaders I spoke to sent me this article to read. The article does a great job of laying out a framework any beginner content marketer can use for their career journey.

How to Write Headlines That Work. Brian Clark is the founder of Copyblogger and an OG in the content marketing world. In this piece, he shares time-tested headline structures. And answers some controversial questions in the SEO world, such as, “do keywords matter in the headline?”

Content Outlines: How to Write Better Content Faster. Ahrefs is a great resource. And this blog post on writing great content outlines doesn't disappoint. You also get a free content outline template.

You Don’t Need a Buyer Persona. You Need Multiple Audience Personas. The buyer persona conversation is an interesting one. No matter what side of the divide you stand on, Amanda Natividad’s piece on creating multiple audience personas is good.

Have a great week, everyone,

Dozie

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