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Content Marketing Weekly Digest

A weekly roundup of what the smartest content marketers are consuming, and what they're creating.

22 May

Welcome to the 11th issue of Content Marketing Weekly Digest, a weekly newsletter by me, Dozie Anyaegbunam, focusing on curating some of the best content marketing articles. I'm glad you're here. If this newsletter was forwarded to you, you need your own: Subscribe here.

Hello, content rockstars,

Apologies, I am late today. Today was the final day of the EPL, and I got caught up in the various mini-battles that happened across the ten matches played today.

Here's your weekly content brew. ☕️

7 Triggers That Make People Want to Share Your Content. Everyone wants to create shareable content. The sort of content your readers consume voraciously and then share with their network - aka dark social. This post by Content Marketing Institute talks about seven triggers you can experiment with to create highly shareable content.

How to make your brand memorable with content experiences. I think Noelina Rissman of Literal Humans is onto something with this post. I have been thinking of content marketing along the lines of building experiences similar to the Marvel Cinematic Universe. A world where your customers can come in and learn more about your product before making the buying decision.

Branded Search vs. Non-Branded Search: What’s the Difference? The Ahrefs blog is a gift that keeps giving. They explore this contentious topic in detail and then share a detailed guide to optimizing for branded search.

Get to know tech SEO with 8 must-read technical SEO ebooks (beginner to advanced). If you are looking to develop a technical SEO skillset. Dive in here, padawan.

Have fun reading,

And have a great week.

Dozie

P.S: If you enjoyed this, please consider sharing it on LinkedIn or with a friend! If this was sent to you by a friend, get the following email by signing up here.

P.P.S: Precious Oboidhe of Foundation Marketing will be speaking to the Not Enough Writers community next Sunday about his content marketing journey. Know anyone who might find the session helpful? Get them to sign up here.