Content Marketing Weekly

Welcome to the 1st issue of Content Marketing Weekly, a weekly newsletter by me, Dozie Anyaegbunam, focusing on curating some of the best content marketing articles. I'm glad you're here. If this newsletter was forwarded to you, you need your own: Subscribe here.

👋 Good day!

Here's your weekly content brew. ☕️

8 Counterintuitive Marketing Strategies That Actually Work. Sometimes, going off the beaten path is the best marketing strategy. In this piece, Amanda Natividad explores a bunch of principles and examples to prove it.

Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content. Here’s an excellent discourse on *why* overachieving content pieces hit their mark and why similar but underperforming pieces miss.

Writing Well. This guide by Julian Shapiro is an oldie but goodie. It’ll probably take you over an hour to go through.

How Calm Business Is Using Content & SEO To Win In B2B. Meditation and SEO don’t go hand in hand right? Wrong. Ross Simmonds does a beautiful job of explaining how Calm is crushing it with SEO.

Humanizing a Brand with User-Generated Content. We all hear we need to humanize our brand. But how? Victoria Peel-Yates of Literal Humans shares the secret sauce.

The Insanely Simple SEO Strategy for 2022 (The Orchard Strategy). Joshua Hardwick of Ahrefs shares a simple SEO strategy to help you get the most results for the least amount of effort.

Have fun reading,

And have a great week. 🤓

Dozie

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