Content Marketing Weekly

Welcome to the 2nd issue of Content Marketing Weekly, a weekly newsletter by me, Dozie Anyaegbunam, focusing on curating some of the best content marketing articles. I'm glad you're here. If this newsletter was forwarded to you, you need your own: Subscribe here.

👋 Good day!

Here's your weekly content brew. ☕️

The Anatomy of a $100MM Content Strategy; Ahrefs Content Marketing w/ Tim Soulo. You won’t get a better under-the-hood view of Ahrefs content strategy than this piece by Tyler Hakes of Optimist.

How Atlassian Doubled Their Website Traffic with Resource Hubs. Foundation.co writes some of the best content strategy teardowns. This piece on Atlassian is another beauty.

The Biggest Trends in SEO. Did you know that the durability of search rankings depends on the rate at which new pages are published on that topic? Andy Crestodina’s deep-dive into the evolution of Google’s SERPs over the past years is a must-read.

Building a Second Brain: The Illustrated Notes. Content writers are nothing without their notes. Maggie Appleton’s article is an excellent guide on storing and organizing your notes.

Content Arbitrage: Shopping at the Thrift Shop of Ideas. The most significant risk with every article you put out is nobody cares about it. Ryan Law of Animalz shares how to avoid this problem using content arbitrage.

Have fun reading,

And have a great week. 🤓

Dozie

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