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The What, Where, When of Content Creation

12 Feb

Howdy folks,

Happy Friday!

It is COLD here 🥶

But I guess I’ll adjust in due time.

Got no choice, you know 😀

Today, let’s discuss the 3Ws of Content Creation

Depending on what you do or where you work, you are either creating content for your blog, social channels, email newsletter and more.

This also means your strategy for each platform is different.

(More on writing a platform/channel strategy next week)

However, no matter how well thought out your channel strategy is, its worthless if the content doesn’t work.

To increase the probability of creating content that aligns with your channel strategy, I often use the 3Ws framework to sense-check my content creation efforts.

The good thing is - It is quite simple.

Here goes:

What

  • What’s the purpose of your content (educate, inform)?

Where

  • What’s the best channel to share your content piece using your consumer as a guiding light?

When

  • What are the key moments in the consumer journey that you’ll post and engage?

Going through this process ensures your content is found, consumed, shared, and acted upon by your TA.

Now, go forth and be 👍

Weekend Long Read

When was the last time you went on Google to search for “the best marketing plan template?”

Well, this piece by Mark Ritson breaks down the art of writing a marketing plan really nicely. There’s more learning and advice in here than some entire online courses I’ve taken.

Content Writing Jobs (Remote/Freelance)

  • Lead Content Strategist: Bonsai | Apply here

  • Content Writer: Monster | Apply here

  • B2B Copywriter: OKIN | Apply here

  • Senior Content Marketer/Writer: Designalytics | Apply here

  • Content Creator: WikiHow | Apply here

  • Marketing Copywriter: Kasasa | Apply here

  • Freelance SEO Writer: Fractl | Apply here

All the best folks. And please share with any of your friends/colleagues who might find this useful 🙏🏾

My biggest takeaway this week 🚀

Direction over speed.

Assets over responsibilities.

Outcome over ego.

Positioning over predicting.

Long-term over short-term.

You can't help but be successful ...

What I’m thinking about?

Days will go by without anything getting done if you don't know how to focus.

Thanks for reading this far. I am grateful!

Stay safe & sane,

Dozie

P.S: If you like this newsletter and want to support it, please could you forward this newsletter to a friend with an invitation to subscribe right here👇🏾