8 random pieces of advice to improve your writing/content

Welcome to today’s issue of Efikó, a weekly newsletter by me, Dozie Anyaegbunam, with a focus on content marketing, writing, social strategy, and living your best life. THANK YOU for being here! I appreciate you.

Hello 👋

How’s your week going?

Mine has been remarkable.

Cancun was amazing. Isla Mujeres (a private island 15 minutes away from Cancun was mindblowing).

I head back to Canada tomorrow — the land of -9°. The temperature here (25°) reminds me of Nigeria.

Today, I’ll be sharing 8 random things I have learned in the past two weeks

1. Cut the first 300 words when writing. You are probably still finding the lede of the article during this period.

2. Before you edit your draft, scan first. Readers scan. And you’ll spot if the article has a logical flow from headline to sub-headlines to the conclusion.

3. Reddit, Answer the Public, and Amazon Reviews are a goldmine. Your readers are sharing their pain points on these channels. These are also great places to mine for the voice of the customer.

4. Use more images on your blog. Google seems to favor blogs with 7+ images with traffic and links. Readers also spend more time on the page (and Google loves when readers do that).

5. A reader starts reading a piece because of the content. But often bounces to another article because of your writing style.

6. Use specific nouns when writing. They increase the reader’s interest. And give your writing character and life. For example, ‘the bulldog’ instead of ‘the dog.’

7. Statistics should be sprinkled across your article like salt, not smeared like mayonnaise.

8. A word your reader doesn’t know or understand is a waste of space. Use familiar words.

Content Writing Jobs

Content Writer, ESME Learning

SEO Content Writer, Diamond Foundry

Content Writer, Obviously AI

Content Writer, Blennd

All the best, folks. Could you please share with any of your friends/colleagues who might find this helpful?

My Biggest Takeaway this Week

“All of humanity’s problems stem from our inability to sit quietly in a room alone.”

Blaise Pascal

What I’m Thinking About

Good habits frustrate today. And reward tomorrow.

Bad habits reward today. And frustrate tomorrow.

If you would love me to review your writing and give you feedback, you can book a time here. Or just hit the reply button.

Thanks for reading this far. I am grateful!

Be good out there. If you can't be good, be careful.

I’ll be back on 3/11.

Dozie

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