- Efikó
- Posts
- 3-2-1 Fridays: Landing pages vs blog posts, winning headline formats, and mining voice of the consumer
3-2-1 Fridays: Landing pages vs blog posts, winning headline formats, and mining voice of the consumer
Welcome to today’s issue of Efikó, a weekly newsletter by me, Dozie Anyaegbunam, focusing on content marketing, writing, social strategy, and living your best life. THANK YOU for being here! I appreciate you!
Hey hey,
How are we all doing?
I discovered the hard way these past few days that choosing a remote podcast recording platform is worrrrrrkkkkkkkk.
Riverside FM has great reviews. But my test recording with the tool was useless. Our voices came out jumbled together.
Doing another test recording with Squadcast this weekend. Hoping it works out well.
3 Things I learned This Week
i.
“I discovered that most of the Page 1 SERPs are landing pages for a target keyword. Does that mean it’s best to create a landing page instead of an article?”
Not anymore. Why? Google’s indented results feature.
I wrote about it last Friday. But here’s a short and sweet definition: Google’s indented results feature allows similar pages from your website to rank together (as a group) to address a query better.
So, think of the blogpost as the information hub with a soft CTA for the prospect to read more or see your product in action. And then treat the landing page as the money page.
ii.
Still on landing pages (I prefer to call them money pages). Here are two headline formats I have come across and will be testing as I build out our comparison hub:
Headline format 1: turn the headline into a question
“What if you could (pro) without (con)?”
For example, “what if you could generate pipeline without spending as much as you currently do on other channels?”
Headline format 2:
“Get (benefit) with (the feature that grants the benefit).”
For example, “Solve pipeline anxiety with UserGem’s automated repeat business playbooks.”
You like?
iii.
Facebook and Reddit can be great for mining the voice of the consumer.
But if you write for a consumer-focused niche, don't sleep on Amazon.
The review sections are GOLD. Imagine for a moment you are writing a buyer's guide for gaming headsets...now take a look at the image below.
I can already imagine what I would use the heading of Pyro1923’s review to create.
2 Things I am Thinking About
i.
Cherish every second.
ii.
It is much easier to see what you are looking for. If you look for doubt, you will find doubt. If you look for bad, you may notice you are surrounded by evil. If you look for answers, you will find them. If you look for good people, you will see more of them. The world doesn't change; it is your perception that changes.
1 Book Recommendation
Putting this out there again…have you all bought Tunde Leye’s Afonja the Fall? You won’t regret it.
Content Writing Jobs - July
All the best, folks. Could you please share with any of your friends/colleagues who might find this helpful?
If you would love me to review your writing and give you feedback, you can book a time here. Or just hit the reply button.
Thanks for reading this far. I am grateful!
Be good out there. If you can't be good, be careful
I’ll be back on 7/22.
Dozie
P.S: If you enjoyed this, please consider sharing it on LinkedIn or with a friend! I would be grateful. If this was sent to you by a friend, get the following email by signing up here.
