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3-2-1 Fridays: Content refreshes using GSC, and two amazing ChatGPT recs

3-2-1 Fridays: Content refreshes using GSC, and two amazing ChatGPT recs

Your weekly content marketing inspiration

Hey friend, welcome to today’s issue of Efikó. This newsletter by Dozie Anyaegbunam helps you curate content marketing and life insights from across the web. Anyway, hello, it’s good to see you. You’re doing great 😀

Hello and welcome back,

How are we all doing?

Great? Meh? In-between?

As for me, it’s a Friday, and I am feeling good about the weekend.

I also just finished recording the 11th episode of The Newcomers Podcast.

I’m enjoying working on this project.

Now to content. Today’s insights are all about Google Search Console (GSC).

Let’s get to it.

1. Content refresh using GSC

Insight from Tony Hill.

When we read about content refreshing, we almost always think about Ahrefs, Semrush, or Clearscope.

And for good reasons. But what better tool to optimize or refresh an article than one from the company that owns the SERPs?

How?

Visit the Search Results tab on Google Search Console.

Click on the New button and select Page.

Paste in the URL of your blog post.

Here’s where the magic starts. Find long-tail phrases or words the article ranks for in Google. But weren’t used in the article.
And update away.

Note from Dozie: One heuristic I use is to first update for the ones with the highest impressions and clicks.

2. Use ChatGPT to create click-worthy headlines and drive more traffic

Insight from Jared Bauman.

Jared says this can boost your traffic in three minutes. And as someone currently looking to scale up my content playbook, I am trying this out next week.

Open up your GSC Search results tab.
Turn on CTR and Average Position.

Scroll down to Pages and find high-ranking articles with low CTR

Paste the current title into ChatGPT, and ask for ten alternatives that encourage folks to click.
Pick one, and measure the results after 1 - 2 weeks.

Note from Dozie: Make sure to keep the target keyword in the title or you might lose your original rankings.

3. Use competitor headlines to create better articles

Insight from Tony Hill.

If you want to spice up Jared’s earlier tactic, here’s a nifty tip from Tony.

Follow steps 1 - 3.
Paste in your top 3 - 5 competitor titles along with yours and ask ChatGPT to write a better title that’s more thumb-stopping and better serves the searcher’s intent.
Ask ChatGPT to make the title less than 60 characters so it doesn’t get too long or wordy.

2 things I am thinking about

i.

Humans hate being bad at anything. As adults, we go out of our way to avoid feeling incompetent.
How silly.
We forget. To be good at anything, we must first be bad.
When was the last time you felt like a novice?
— Clayton Dorge (@Clayton_Dorge)
3:41 AM • Apr 17, 2023

ii.

When you start following a few new types of people on Twitter, it begins to feel like the entire world revolves around what those people do for a living or how they think about the universe. This is not good for your business, mental health, or society. Somebody needs to fix the… twitter.com/i/web/status/1…
— JD Graffam (@jdgraffam)
2:17 PM • Apr 21, 2023

One book recommendation

I have to recommend The Creative Act: A Way of Being by Rick Rubin again. If you call yourself a creative of any sort, please read this book. Nuff said!

Thanks for reading to the end. You all make writing this newsletter worth the trouble.

Be good out there. If you can't be good, be careful.

I'll return on 4/28 with a Friday Deep Dive.

Dozie.

P.S.: If you enjoyed this, please consider sharing it on LinkedIn or with a friend.