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- 3-2-1 Friday: The 3Cs of content repurposing, topic clusters, and writing for humans vs. bots
3-2-1 Friday: The 3Cs of content repurposing, topic clusters, and writing for humans vs. bots
Welcome to today’s issue of Efikó, a weekly newsletter by me, Dozie Anyaegbunam, with a focus on content marketing, writing, social strategy, and living your best life. THANK YOU for being here! I appreciate you.
Hullo, 👋
How have you been?
This week's weather has been like, how about you have sunshine for breakfast, rain for dinner, and maybe some flurries for dinner.
Plus, I spent the week briefing writers.
And by Thursday, I was dreaming of keywords 😅
But enough about me. How has your week been?
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3 Things I learned This Week
i.
The 3C approach to content is an easy way to ensure you don’t find yourself endlessly spinning on the content hamster wheel. Think of your content strategy this way:
Cornerstone content: You create this quarterly. This could be an ultimate guide. Or a course. Or original research.
Core content: This you create monthly. And it isn’t fresh content. You pull out ideas from your cornerstone content and expand on them. These can be your podcast episodes, blog posts, videos, and webinars.
Cut content: You create these daily. And promote the core and cornerstone content. They can be social posts, short-form videos, infographics, email series, etc.
Boom. You have a content strategy. Obviously not that easy, but you get the point.
ii.
Combining your topic clusters and keyword research is a great way to show some big SEO wins to your stakeholders. To do this, you’ll need to:
Map out five pain points of your buyer persona
Turn these pain points into topics. And under each topic, write down subtopics that are related to the main topic
Dive into your keyword tool and find keywords (long tail, related, etc.) that map to each main topic and its subtopics
Create a content calendar and map your content to your buyer persona’s pain points
Start creating, optimizing, and distributing content on each subtopic and main topic.
Then, sit down and wait for the results to come in. ⚠️ It takes at least three months.
iii.
Should you write for humans or the Google bot?
There’s no perfect answer. But here’s one that comes close to perfect.
When starting, optimize for the bot first. Optimize your alt texts, meta descriptions, headers, people also ask questions, etc. Heck, even use those misspelled keywords in your meta descriptions and alt text.
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2 Things I am Thinking About
i.
Success comes from doing somewhat-monotonous things every day for years - but no one wants to hear that.
Dickie Bush
ii.
Success and failure are the accumulation of seemingly insignificant choices over a long period. Compounding is either working for you or against you. The gains or losses are too small to see until they’re too large to ignore.
Shane Parrish
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1 Book Recommendation
Today I have a blog recommendation, not a book. Subscribe to Seth Godin’s blog. If you want to get a lesson in thinking from the first principles, Seth’s Blog can be your daily reminder to reject dogma and seek understanding.
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Content Writing Jobs
All the best, folks. Could you please share with any of your friends/colleagues who might find this helpful?
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Not Enough Writers
Y'll ain't ready for the magic Noelina Rissman 🌎✍🏽 has put together.The Not Enough Writers knowledge sessions continue this weekend.Topic: Content Strategy - how to create a powerful content engine.Date: 3rd AprilTime: 5PM WAT | 12PM EST
Do you have someone who would want to join the session?
Share the registration link with them!
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If you would love me to review your writing and give you feedback, you can book a time here. Or just hit the reply button.
Thanks for reading this far. I am grateful!
Be good out there. If you can't be good, be careful.
I’ll be back on 4/8.
Dozie
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