3 Types of MOFU Article Formats You Should Write

Welcome to today’s issue of Efikó, a weekly newsletter by me, Dozie Anyaegbunam, with a focus on content marketing, writing, social strategy, and living your best life. THANK YOU for being here! I appreciate you.

Hello 👋

We’ve moved…to Calgary, Alberta.

Our boxes haven’t gotten here yet. The movers say it takes about 15 - 21 days—a combination of icy roads and inclement weather.

I’m tired.

And it took every ounce of willpower to show up here today.

Flying with a five-year-old kid and a 7-month old infant is an arduous task. Jeez!

This was me before we boarded the plane for our five-hour cross-country flight: Awesome, so much time to dive into a book.

My 7-month-old infant:

Today, let’s talk about three types of MOFU article formats you can write with the data from customer interviews/surveys

You’ve completed the interviews. You’ve collated and analyzed the responses.

Now, it’s time to write.

Here are three article formats you can write with the data you’ve collated:

Alternatives to your competition

Use this article to present your audience with alternatives to your competition.

Remember to include your product. And use data from the following questions for the section on your product:

• How would you describe our product/service to someone who hasn’t heard of it before?

• What are your top three use-cases for our product/service?

Here are some examples:

• Kajabi alternatives by Mighty Networks ( a Kajabi competitor)

• HubSpot alternatives by Ruler Analytics ( a HubSpot competitor)

Best product/service listicles

The listicle format is the most popular MOFU format out there.

Your goal with this article is to present the best products/services in your industry to your prospects. Again here, infuse all the data you’ve collated from your customer surveys to create a strong article.

Here are some examples:

• Best project management tools for 2022 

• Best sales intelligence software 

Comparison articles

Comparison articles are a tad tougher to write.

In these articles, you write about the positives and negatives of your product/service compared to one or more competitors (

It can seem complicated to be objective. But you MUST. Or else the customer might bounce off.

Here are some examples:

• HubSpot vs. MailChimp

• Drift vs.Intercom

If You Read One Thing

Adata has this knack for creating short stories that grab your attention from start to finish. Here’s her piece titled “My Private Part.”

Content Writing Jobs

Freelance Writer, Superpath

Freelance Content Writer, Wayfair

All the best, folks. Could you please share with any of your friends/colleagues who might find this helpful?

My Biggest Takeaway this Week

The fastest way to improve your writing is to delete 90% of what you write. Keep the insights and strip out the rest.

Shane Parrish

What I’m Thinking About

Inaction leads to overcomplications in almost everything.

If you would love me to review your writing and give you feedback, you can book a time here. Or just hit the reply button.

Thanks for reading this far. I am grateful!

Be good out there. If you can't be good, be careful.

I’ll be back on 2/25.

Dozie

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